Less really is more
The world around us has become quite a disorderly place, and the world of design is no exemption. Let’s take a webpage as a perfect example; Logos, banners, icons, widgets, pop-ups, buttons, and so on – quite often it can all get a bit ‘full’.
So why not give your visitors a break from all the chaos and clutter? Embracing things like flat design and white can do wonders for your users experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes, as the saying goes, less really is more.
Typography – Make it easy
Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said; don’t make your readers struggle to read your wonderful content. There are a few simple guidelines you can obey that will keep you and your text in the clear.
- Keep colour clashing far away from your visuals. For instance: putting yellow coloured text on a white background will either leave your site visitors with a headache or pretty much immediately make them give up and move on. Neither of these outcomes are desirable – so make sure you double check all your text for its ease of readability.
- Font size struggles. While it might look cute, it’s just not practical. Make sure your users are not struggling, requiring a magnifying glass to figure out your message. On the contrary, over-dominating font sizes also have a conflicting result. Key thing is to ensure users are not encountering difficulties viewing your content.
- Stick to your fonts. Create a theme and stick by it, and in particular, no more than three fonts. For extra rewards, ensure the fonts you choose are reader-friendly and don’t leave your visitors wondering if they’re reading Vladirmir Script.
Focus on the People
It’s commonly thought that design simply involves making things look appealing.
While visual outcome should absolutely be a result of the design process, designers should actually create with the persistence of functionality; having design for the user being central.
People are very practical. No one will pay interest to your product or service until that very specific moment they need you, so make it about based around them, not you.
Relevant and Quality Images
Not everyone can afford or has access to a professional photographer, and in most cases one isn’t needed. It is vital that you make sure images match your website’s content and they are clearly interpreted even if someone is just browsing through your articles. There is a vast array of free or low-cost and quality stock image sources for use that can make your website look like aesthetically great.
And Finally, White Space is not an Enemy
Don’t be afraid of white space. Often described as ‘negative space’ very frequently new designers tend to see white space as an opportunity to force as much content onto the page as possible.
A good tip is to leave larger chunks of white space around the most important areas, drawing the user’s attention to that specific bit of information. We see negative space as a great division to use as a separator, because it automatically creates balance within your design. Regardless of whether your design utilizes a colourful background or not, white space will easily isolate information or graphics. It doesn’t just act as a separator.
Keep the principles above in mind and you’ll be on your way to becoming a fantastic designer in no time. Let us know what you think!